Blüm Health, LLC

Privacy Notice

Effective Date: November 24, 2024
Last Updated: January 17, 2026

Introduction

Blüm Health, LLC ("we," "us," or "our") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Notice explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

We provide culturally responsive healthcare services to Native Hawaiian and Pacific Islander communities in Hawai'i, including pediatric mental health services, autism spectrum disorder assessment and treatment, and primary care. Your trust is essential to our mission, and we take our responsibility to protect your information seriously.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including but not limited to name, date of birth, mailing address, email address, phone number, emergency contact information, insurance information, and payment information.

SMS and mobile information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All SMS opt-in data and consent will not be shared with any third parties.

Health Information

As a healthcare provider, we collect protected health information (PHI) necessary to provide you with care. This includes medical history, diagnosis information, treatment records, mental health records, assessment results, and prescription information. The collection, use, and disclosure of your health information is also governed by our Notice of Privacy Practices under HIPAA.

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data.

How We Use Your Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our healthcare services.
To process appointments and payments.
To communicate with you about your care, appointments, and our services.
To comply with legal and regulatory requirements.
To respond to your inquiries and requests.
To send you health-related information and resources with your consent.
To improve our website and user experience.
To protect against fraudulent or unauthorized activity.

SMS Communications

If you opt in to receive SMS messages from Blüm Health, LLC, we may use your mobile phone number to send messages related to your inquiry, appointments, scheduling, care coordination, clinic updates, and, where separately consented to, product, service, wellness, or promotional updates.

SMS consent is voluntary and is not a condition of receiving healthcare services or making a purchase. Message frequency varies depending on your interaction with us, your appointments, and the services you request. Message and data rates may apply. You may reply STOP to cancel or HELP for assistance at any time.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All SMS opt-in data and consent will not be shared with any third parties.

Please also review our Terms of Service.

Disclosure of Your Information

We may share your information in the following circumstances:

With healthcare providers involved in your care.
With your health insurance plan for payment purposes.
As required by law or to comply with legal processes.
With business associates who perform services on our behalf and are bound by confidentiality agreements.
With your written authorization.
In emergency situations to protect your health and safety.

We do not sell your personal information to third parties.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to access, correct, or delete your personal information; the right to restrict or object to certain processing; the right to data portability; and the right to withdraw consent where processing is based on consent.

For health information, please refer to our HIPAA Notice of Privacy Practices for your rights under federal health privacy law.

Children's Privacy

Our services include care for children. We collect information about minor patients as necessary to provide healthcare services, with appropriate consent from parents or legal guardians. We are committed to protecting the privacy of all patients, including children.

Changes to This Privacy Notice

We may update this Privacy Notice from time to time. We will notify you of any material changes by posting the new Privacy Notice on our website with a new effective date. We encourage you to review this Privacy Notice periodically.